What comes to mind when you think of business cards? If it’s simply a wallet filler, think again. Business cards are still a vital component of marketing and can be a valuable addition to your business when done correctly.
These days the focus needs to be on innovative cards and clean designs to help your cards stand out, and there are some impressive business card styles already on the market.
To make your cards stand out, you need to follow some easy tips to help you design a business card that does your business justice.
Organise Your Details
Before you do anything else, you need to decide on the information you are including. At a minimum, you need your name, business name, address, email, phone number and socials. Decide what is essential, and what isn’t to avoid adding too much to the card.
Choose A Size
Business cards aren’t all one size these days, and you can choose from various shapes and sizes. It’s recommended not to go above the standard size of 85mm by 55mm, but you can play around with the shape and size under these measurements. For example, if you run a football equipment business, you can choose a round business card to represent the ball, or you can choose a triangle design if you work in an industry that provides health and safety equipment.
Choose Your Design
Next up, you need a design and theme that represents your brand. There have been some ingenious ideas in the past, such as including a mirror on the card for beauty clinics, a bottle opener for a business card for drinks companies, and even a mini cheese grater for a cheesemonger. From here, you can work with a business card printer company to help you bring your design to life.
Pay Attention To Fonts
You need your text to be easily read, especially if you have a creative design. While some fonts might be visually appealing, if they aren’t easy to read or over complicate your business card, then you need to discount them. Stick to a clear, easy-to-read font that allows people to see the information instantly and not lose the impact of the design.
Less Is More
When it comes to images and logos, less is more. Your business card needs to be easy to read and not over-cluttered, where all design elements blend into one. Utilise white space and keep your design simple with clean lines. Get creative with your approach to help you create an image or branding that translates well.
Find Your Style
Your business card style needs to reflect your business, and as such, it’s recommended not to stray too far from this. For example, if you run a high-end company, a simple colourless card can work well for you. If you run a photography business, using one of your images would work better for you.
Conclusion
All the small details will play a part in how effective your business card is. You need to ensure it is clean, uncluttered, and easy to read. For maximum impact, you need to get creative with your design and think outside the box to make your card the one people remember and keep hold of.
