Your office should really show off exactly what your business is all about. It should be a place where you are happy for clients or customers to visit, even if the service you off doesn’t provide that. A run down and falling apart premises shows a business as run down and falling apart. Whilst the services you offer should be paramount, is the best possible work really going to be done in a neglected office? Let’s have a look at some ideas for perfect office branding.
Consistency Throughout
One of the best ways to create perfect office branding is to be consistent. Does your space say what you are all about? If there is no consistency then this could be any old office. If you have put a whole lot of time and effort into your website and social media, surely you should put a similar amount of effort into your workspace.
This should be consistent with your branding that is already out there on these platforms. Think about the same colours, fonts, quotes and imagery. You don’t have to do a lot in order to create an office environment that connects with the branding of your business. However, consistency is key.
Acknowledge Your Values
What are the values that your company holds dear? If you are all about eco, you’d be wrong to have fake plastic plants dotted around the area. If you donate a percentage of your profit to good charities, use some of that goodness in your office. Those who bang on about keeping things simple and saving energy are going to look pretty silly if there is unnecessary tech being used throughout the space.
Name In Lights
A great way to create instant impact is having your name in lights. Let people know that they are in the right place. This is where the magic happens. Your name in lights on the wall of reception or within the open workspace gives employees something to buy into. They see this every time they come to work and know that this is the place they call home from home. If you are looking for your business name in lights, you can’t go wrong with Custom neon signs.
Don’t Sacrifice Comfort
It’s important to create a work environment which allows for fantastic work to be done. This includes desk space, meeting rooms, and kitchen space, with an emphasis on comfort. If your workforce is not comfortable, they are not happy. They aren’t going to be doing their best work! Consider ergonomic chairs, standing desks, and even a wellbeing program such as meditation apps and gym access.
Final Thoughts
The environment where you spend up to (& often above!) 40 hours a week should be somewhere you actually want to go. Somewhere that shows what your business is all about. Your workplace should be warm and welcoming, whilst promoting thoughts of wellness alongside your values. Think about what you’d love to have in a workspace and try to create that, whilst focussing on the importance of undertaking the work at hand.
