Have you been looking for another way to make some cash? Have the bills started mounting up and you’re looking for something that will fit in with the rest of your commitments? An idea that could work for your current situation is starting a side hustle making video content. Let’s have a look at how you can start this and what you’ll need to thrive.
It All Starts With An Idea
The very fact you’ve clicked on this post suggests you might have some sort of idea of what you’d like to create, video content-wise. You might have experience in the world of food. Perhaps your degree in history lends itself to being a voice in that field. People love seeing behind the scenes footage and also learning something new, by looking at online video content. They love to buy into a brand, whilst also being entertained. It all starts with an idea, what is yours?
The Ability To Record
You’re then going to need the ability to record. Whilst you might aspire to have the best production values, lots of beginners to the world of video content, simply start with a mobile phone. These devices that we carry around in our pockets can record video. Many of them have a fantastic quality of output as well, so they are perfect. If you want to share videos, you need to have the ability to record them. So this is a hugely important part when you are looking at a side hustle making video content.
Decent Audio
As well as video, you need to invest in your audio. If what your audience hears is crackling or inaudible, they are simply going to switch off. You can get away with a few mis edits, or moving the camera mid-speech, however bad audio work will put your viewers off. When I am out in the countryside showing people behind the scenes content of photography, I love to wander within the wide video shot of the landscape. A lot of microphones need you to be near the camera, but if you invest well, you can capture fantastic audio whilst wandering away from your video recording device.
The Wavo Air from JOBY means you can wander away from the camera, giving depth to your videos and showing the entire landscape you are in. One of the main unique selling points of this is that it is compatible with both smartphones and cameras. So if you eventually upgrade from using your smartphone to capture video, you can continue to use this great microphone.
Your Branding
Taking time to organise your branding is important. This is what you are going to be connected with. You want audience members to see the branding of your video before even clicking to watch and know it is you. This could be logo, thumbnails, onscreen graphics, tone of voice, titles and lots more. Branding is a massive part of starting a side hustle making video content.
Launch Your Channel
Wherever you are planning to post your video content, you need to create and launch your channel. A great idea is to have everything ready for when you have that first video good to go live. That way you have everything in place for those first viewers. It could be YouTube, Instagram, TikTok or another platform. Get to know that platform before you start to post, that way you will be able to learn and speed up the process next time.
How To Make Money
There are different ways to make money from creating online video content. Different platforms offer different ways to monetise, but let’s take YouTube as an example.
In order to start monetising your video content on YouTube, you need to have at least 1,000 subscribers and 4,000 watch hours in the past year. Either that or 1,000 subscribers with 10 million valid public Shorts views within the past 90 days. When these adverts start running on your videos, you are going to make about $18 in ad revenue per 1000 views.
You could also make money by having paid collaborations with brands that want to tap into your audience. Another idea is to have affiliate marketing links to products that you discuss in your videos. For example, if you discuss the best footballs for youngsters to start playing the sport with, you could join the Amazon Associates affiliate program and insert links You’d then get paid when people purchase via your links.
Improve, Progress, Success
As you build an audience and continue the create videos you will learn how to do this better, improving your video output. You’ll progress in the world of online video content and turn your beginner channel into a success. A side hustle making video content can be a great way to make extra money every month.
